Magic of Rapport

     Magic of Rapport is for anyone whose success, both personal and professional depends on 

his or her ability to influence other people.  Managers, salespeople, teachers, counselors, 

administrators and supervisors in all professions, advertising and public relations specialists as 

well as sales, marketing and other professionals will gain immeasurably from learning the 

strategies and techniques covered in this book.  And so will those who seek more effective 

communication with partners, spouses, children and other family members.  In short, everyone 

profits.



     What, then, is this Magic of Rapport?  Simply stated, it refers to a new method of 

communications skills based on the work of such eminent specialists as Gregory Bateson, 

Virginia Satir, Milton Erickson, Fritz Perls, and specifically Richard Bandler and John Grinder.



     The Magic of Rapport offers strategies for influencing others by improved interpersonal 

negotiation. The Neuro-Linguistic Programming™ system has proven extraordinarily successful 

with managers, teachers, counselors, administrators and marketing people as well as in family 

situations and one-to-one relationships.  This book may be the best deal you've come across all 

year.



     Jerry Richardson is a communications consultant based in San Francisco.  His workshops 

and seminars, upon which much of this book is based, have been attended by thousands of 

people nationwide.  Jerry is a 1964 graduate of Princeton University, where he majored in English. 

 

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