We Are Pure NLP®
Our educational program hosts NLP workshops internationally
Pure NLP® – Why Choose Authentic Training Directly from Dr. Richard Bandler?
You’ve probably visited dozens of NLP websites trying to decide which program will actually give you real, life-changing skills — not just another certificate.
Here’s the truth nobody else will tell you:
The original message from Dr. Richard Bandler gets passed down through layers of trainers until what you finally learn barely resembles the real thing.
Pure NLP® is the only place you learn directly from the source:
- Dr. Richard Bandler (co-creator of NLP)
- John La Valle & Kathleen La Valle — the only co-trainers who have worked side-by-side with Richard for nearly 40 years
No dilution. No second-hand versions. Just the pure, original, undiluted NLP — exactly as intended.
Why “Telephone-Chain” NLP Training Fails You
| What Most Institutes Offer | Why It Sets You Up to Fail |
|---|---|
| Multiple certifications for the price of one | Pretty paper with no depth. Used to upsell you to the next paid level — jack of all trades, master of none. |
| Free marketing templates & sales scripts | Every student gets the same generic files. You compete against your own trainer with zero unique brand. |
| Monthly membership / subscription fees | If they delivered real results the first time, they wouldn’t need your money every month. Ongoing fees = they fell short. |
| 100% online or “virtual” training | Watching videos is teaching, not training. No live feedback = no unconscious competence (just like you can’t become a pilot or surgeon on a simulator alone). |
What You Actually Get with Pure NLP®
- 100% live, in-person training with Richard Bandler, John La Valle & Kathleen La Valle
- Immediate expert feedback the second you run a pattern
- Deep neurological installation of the pure models
- Ability to generate unlimited techniques on the spot
- Certification backed by the co-creator of NLP — the worldwide gold standard
- No upsells · No subscriptions · No generic templates — only pure skill that works anywhere
Your future success depends on mastery, not marketing.
Choose the only training that delivers the real thing.
See upcoming live events →
Licensed Practitioner of NLP® →
Licensed Master Practitioner of NLP® →
Charisma Enhancement® Trainer Training →
Your skills. Your future. Choose wisely.
#PureNLP #RichardBandler #JohnLaValle #KathleenLaValle #AuthenticNLP #SocietyOfNLP #DesignHumanEngineering
| Year | Rank | Notes |
|---|---|---|
| 2007–2011 | #1 | 5 consecutive years as #1 – inaugural list |
| 2013 | #1 | Reclaimed #1 |
| 2019 | #1 | Top of the “NLP Gurus 30” list |
| 2020–2025 | #1 | Every year since 2020 – still #1 in 2025 |
| Total #1 Rankings: 11 (and counting) | ||
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