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John J. La Valle is a Licensed Master Trainer of NLP™ & DHE®*, who has been in the training & development field for over thirty years and who has brought NLP and DHE® into the business arena for the past almost 30 years. He is the co-author, with Richard Bandler, of Persuasion Engineering®. John is also a member of The Society of Neuro-Linguistic Programming™, The American Society of Training & Development, and is certified with The National Values Center. In addition to Practitioner & Master Practitioner programs, John specializes in Sales & Influence, manufacturing performance, team building, management and leadership skills,and Design Human Engineering®*. His extensive background in socio-technical systems design, employee involvement and participative management systems has earned him a reputation for getting results in Fortune 100 companies. John's training style enables him to get right to the core of the issues. He is known for his ability to take seemingly complex issues and break them down into easily solvable opportunities for organizations and individuals.

John is the President of The Society of Neuro-Linguistic Programming™ and manages the international system of Licensed Trainers internationally, as well as co-trains with Dr. Richard Bandler at most of his events both in the US and internationally.

John publishes John's HOT NLP TIPS NEWSLETTER monthly.


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Kathleen S. La Valle is a Licensed Master Trainer of NLP™ and DHE® and has been conducting training and development seminars for 25+ years. She specializes in Customer Service, Intuitive Processing, Sales & Influence, and Education. She is also the chief developer for the group and has developed programs for the banking industry, new home development companies, research & development organizations and pharmaceutical companies to name a few.

With regards to NLP training, her specialty is being able to take what seems to be complex and make it simple. She loves to teach language patterns and help people explore new possibilities with language. Kathleen's energetic and inventive training style, allows her to create new and innovative ideas that are practical, yet effective. During NLP workshops, she displays her love of training, care and concern for her students while teaching clients to venture beyond their limitations. Kathleen also maintains a publishing house for books, manuals, CD's and DVD's, as well as room wall charts.

At Pure NLP®, Kathleen is the liaison with promoters, and others to keep operations running smoothly and efficiently.


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Richard Bandler, co-developer of NLP, also known as Neuro-Linguistic Programming, conducts NLP seminars, workshops, and training seminars internationally. He has continually developed new human change technologies for the past 40 + years. Richard Bandler's seminars & workshops include Licensed Practitioner of NLP™, Licensed Master Practitoner of NLP™, Neuro-Hypnotic Repatterning®, Design Human Engineering®, Persuasion Engineering®, Personal Enhancement™, Charisma Enhancement®, Hypnosis and others!  

He has authored numerous books on the subject of NLP including “Get the Life You Want”, “Richard Bandler’s Guide to TRANCE-formation”  and “The Secrets of Being Happy, The Technology of Hope, Health and Harmony”, among many others.

In addition, he has generated copious amounts of music and art that he has integrated into a stunning library of DVD's and CD's on human development.