What is Pure NLP®?

 

Pure NLP® – Authentic Neuro-Linguistic Programming Training Directly from the Source

Pure NLP® was founded in 1989 by John La Valle and Kathleen La Valle — the longest-standing co-trainers of NLP co-creator Dr. Richard Bandler (together for nearly 40 years).

Our Mission

To deliver the purest, most effective, and undiluted form of Neuro-Linguistic Programming (NLP) exactly as created by Dr. Richard Bandler — with no second-hand interpretations, no watered-down content, and no multi-level trainer chains.

John La Valle trained directly under Richard Bandler and has spent decades refining the fastest, most powerful ways to install NLP skills at an unconscious level. Every Pure NLP® workshop is led personally by John La Valle, Kathleen La Valle, and frequently Dr. Richard Bandler himself.

Why Pure NLP® Is Recognized as the Gold Standard Worldwide

  • 100 % live, in-person training — proven to create real unconscious competence (online courses cannot replicate this)
  • Direct lineage: John & Kathleen have co-trained with Richard Bandler longer than any other trainers on the planet
  • No upsells, subscriptions, or generic marketing templates — just pure skill acquisition
  • Certifications carry the authentic Society of NLP® seal signed by Richard Bandler

Core Pure NLP® Workshops

(All personally led by John La Valle, Kathleen La Valle & Dr. Richard Bandler)

Program What You’ll Master Certification
Licensed Practitioner of NLP® Core models, Meta Model™, Submodalities, Anchoring, Strategies, Fast Phobia Cure & more Society of NLP® – personally signed by Richard Bandler
Licensed Master Practitioner of NLP® Advanced modeling, Values, Sleight of Mouth, Timeline work, generative change Society of NLP® – personally signed by Richard Bandler
Charisma Enhancement® Trainer Training Become a world-class licensed Pure NLP® trainer Licensed Trainer of NLP®
Persuasion Engineering® Sales, influence & irresistible communication mastered in 7 days Persuasion Engineering® certification
Design Human Engineering® Next-generation NLP: design your own peak states & sensory systems DHE® certification
Neuro-Hypnotic Repatterning® Deep trance phenomena + lightning-speed hypnotic change NHR® certification

All workshops are held internationally throughout the year and are suitable for complete beginners to advanced practitioners.

Ready to Learn Authentic NLP from the Source?

Choose the only training backed by nearly 40 years of direct collaboration with Dr. Richard Bandler.
Your skills deserve the original — not a copy.

Pure NLP® – The purest source of Neuro-Linguistic Programming on Earth.

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