Pure NLP® – The Story Behind the Name
From John La Valle (Co-Founder & President of The Society of Neuro-Linguistic Programming™)
Why We Chose “Pure NLP®” – And Why It Still Matters More Than Ever
Pure NLP® is simply the name Kathleen and I chose many years ago to describe exactly what we do — and how we do it.
It’s our personal expression of Neuro-Linguistic Programming™, taught the way it was meant to be taught: **pure, undiluted, and directly from the source**.
“Pure NLP® is the distinction between the core skills of NLP and the applications most people confuse with the real thing.”
— John La Valle
— John La Valle
John La Valle’s Journey to Pure NLP® – From Factory Floors to Training with Dr. Richard Bandler
1983 – Manufacturing & Real-World Results
John La Valle started using NLP principles long before he knew the name. In factories across the U.S., he modeled expert workers to capture their knowledge before they retired. He discovered that real change needs strategy, tactics, and proper training — not just new systems.
John La Valle started using NLP principles long before he knew the name. In factories across the U.S., he modeled expert workers to capture their knowledge before they retired. He discovered that real change needs strategy, tactics, and proper training — not just new systems.
Meeting Dr. Richard Bandler
Everyone warned John La Valle: “He’s crazy!” But when he saw Richard teach, people changed in minutes. He knew instantly: this is the real deal. He trained directly with him for decades — and never looked back.
Everyone warned John La Valle: “He’s crazy!” But when he saw Richard teach, people changed in minutes. He knew instantly: this is the real deal. He trained directly with him for decades — and never looked back.
The Simple, Powerful Distinction That Created Pure NLP®
Most NLP Training = Applications Only
Phobia cure, Swish pattern, Six-Step Reframing — these are techniques. They work, but they’re just recipes. They become outdated. And most trainers only teach recipes.
Phobia cure, Swish pattern, Six-Step Reframing — these are techniques. They work, but they’re just recipes. They become outdated. And most trainers only teach recipes.
Pure NLP® = The Core Skills
John La Valle and Kathleen teach the underlying models — the “why” and “how” behind every technique. Once you master the skills, you create unlimited new techniques on the spot. That’s real freedom.
John La Valle and Kathleen teach the underlying models — the “why” and “how” behind every technique. Once you master the skills, you create unlimited new techniques on the spot. That’s real freedom.
Why Companies Love Pure NLP® (And Why They Hate “Watered-Down” Versions)
As an international corporate consultant, John La Valle rarely says “NLP” to clients. They want results — yesterday.
Pure NLP® delivers exactly that: elegant, conversational change that works in boardrooms, factories, and families.
No buzzwords. No fluff. Just measurable, lasting transformation.
Ready to Experience Pure NLP® for Yourself?
You’ve waited long enough.
Train with the people who helped shape NLP into what it is today.
Train with the people who helped shape NLP into what it is today.
Thanks,
John La Valle
Co-Founder, Pure NLP®
President, The Society of Neuro-Linguistic Programming™
John La Valle
Co-Founder, Pure NLP®
President, The Society of Neuro-Linguistic Programming™
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